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The fallacy of the freemium models




Freemium models have become a popular approach for many companies as a way to attract customers. The premise behind this strategy is that by offering a product for free, users will be more likely to try it out and potentially upgrade to premium features in the future.


However, this approach has its flaws.

One issue with freemium models is that they can be difficult to sustain over the long term. In order to convert free users into paying customers, companies must scale quickly and effectively monetize their user base. This can be challenging, especially in today's market conditions and for businesses that are just starting out and may not have the resources or expertise to do so.


Another issue with freemium models is that they can often be driven by the perception that venture capital firms look for growth at any cost, often prioritizing future fundraising over sustainable business growth. As a result, entrepreneurs may focus on capturing users rather than on generating revenue.


Entrepreneurs should carefully consider their unique needs and objectives before deciding whether a freemium strategy is right for them.


As an entrepreneur, it's important to carefully evaluate your business model and strategy, as well as your current capital status and needs, before deciding on a freemium approach. If you do choose to go with a freemium model, it's crucial to scale quickly and convert users into paying customers in order to capture risk capital and sustain growth.


On the other hand, if you decide that freemium is not the right strategy for your business, you should focus on quickly identifying a growth strategy and targeting customers who are willing to pay for your product.


This requires a deep understanding of your customer and the early adopters who are willing to take a risk and pay to solve the problem you've identified. By working closely with these customers, you can quickly validate your value proposition and pivot if necessary.


In short, freemium models may not always be the best approach for every business.


Instead of relying on free users to eventually upgrade, it may be more effective to focus on generating revenue from the outset and building a sustainable, long-term business, which will help the entrepreneur in a stronger position to raise capital when needed.

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