A revenue strategy helps achieve traction and attract investment.
While working with many organizations, we see a common threat. Startups and small business believe that the path to revenue at scale, is to repeat whatever they did to achieve early revenue success. This is far from reality. Organizations that achieve early product success, must focus on understanding and defining a sustainable and repeatable revenue strategy. The main reason, is that early adopters come in many flavors, here is a brief correlation of product adoption and inv
