CAUMIKE

While working with many organizations, we see a common threat. Startups and small business believe that the path to revenue at scale, is to repeat whatever they did to achieve early revenue success. This is far from reality. Organizations that achieve early product success, must focus on understanding and defining a sustainable and repeatable revenue strategy. The main reason, is that early adopters come in many flavors, here is a brief correlation of product adoption and inv

You are standing in line waiting to check out. You remember that you have the rewards application for this store loaded on your mobile device - you can finally use it to receive the discounted prices and gain some rewards. You only need to find and load the application before reaching the cashier. Plenty of time - there are five other customers in front of you. You reach for your phone, the startup screen lights up and you authenticate using your PIN number. You find the appl

Revenue is the output of a value interaction between your company and your customers. If your revenues are not forthcoming then you need to refocus and recheck your value proposition, product and market segment. Maybe you are just trying to sell your product to a customer segment that has no interest because it is not a problem that they have …Maybe your market segment or customer has shifted priorities, and what was before a problem ,today is a nice to have and you must adap