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Uber: A Lesson On How A Platform Company Disrupts Established Markets
Uber is testing their platform model by focusing on product market fit in the taxi industry. However, Uber’s ultimate market disruption, the need for capital, and the valuation that they command, is because they are focused on a multitude of markets – all utilizing common technology and infrastructure. Uber can provide the consumer with a 360 degree view and access to services, transportation, shopping, and information all from a single device and application. The target cons